(c) SIP, Unified Communications Apps & Cloud Communications Forum

September 26-2014 - Issue #263



Selling SIP, Unified Communications Apps & Cloud Communications Forum provides thought leadership on SIP, Unified Communications Apps, Lync CEBP Apps, Cloud Communications, OTT-Over The Top Apps from SIP Trunk Providers, Network Providers, Microsoft, Facebook, Google, Apple and other Communications, Mobile, Contextual-Intelligence and other communications companies.

Microsoft Lync is a trademark of the Microsoft Corporation.



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The Twitter Team was formed to help customers gain and retain Twitter followers but more importantly help customers achieve their sales and marketing goals via Twitter.


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To help prevent your organization from such attacks at the network perimeter, the security filter for the Microsoft Lync Server 2010, Edge Server monitors sign-in attempts and enforces account lockout at the network perimeter.

Lync Protocols Poster

This is NOT a Microsoft Tag or QR Code, it is a very cool Lync Protocols Poster.




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This is a special edition from AudioCodes to help you gain insights for their solutions and thought leadership.

Click on the image for the AudioCodes Company Blog.


Using the SBC Configuration Wizard:

An Interview with Michael Williams Click here


Voice is Coming to LTE Click here


Are IP Phones Doomed? Click here


If you have any comments, please send them to cross@gocross.com



Dear Thomas,

Welcome to the SIP, UC Apps & Cloud Communications Forum https://origin.ih.constantcontact.com/fs179/1102578441475/img/2773.jpg

@techtionary Twitter account topped 5,000 followers this week and if you are on Twitter, please follow and we will follow you back.



What Users Really Want - Survey says ....



Click on the chart or Amir's image for the complete story.

This is from a blog post from Amir Zmora of AudioCodes. I always appreciate submissions where the discussion is beyond "my box is better than your box." Seriously onsite (premise) or online (cloud/hosted) will never be resolved with some many business needs and security concerns. However, here is what he suggests. "The answers received in the survey fall nicely within the general point of this diagram - there is still a large market of SMBs out there that haven't yet made the shift to VoIP.

As explained before in my post All You Need is Cloud, the on-premise SBC would help mitigating this challenge by providing resiliency, optimized call routing, call cost optimization and QoE. No buyers were interested in an on-premise IP-PBX, while a vast majority wanted a hosted solution


This is a clear trend we see across all businesses of different sizes and for different services - shift to SW solutions and cloud services. Having said that, concerns raised in the previous point must be addressed. 77% of SMBs are looking for services in the browser. Another interesting point that was not part of the "key Findings" presented at the top of the survey but did draw my attention, is the requirement for Web based solutions.


There is much more from the survey findings - click on the chart or Amir's image for the complete story.


Bottom-line - Like with any public policy the issue of onsite or online will remain like Mounds and Almond Joy sometimes you feel like a nut and sometimes you don't. https://origin.ih.constantcontact.com/fs179/1102578441475/img/2885.jpgHowever, all users want some form of UC "candy bar" and they are increasingly keen on a "browser" in their UC experience. I would also argue that there having "an app for that" is more aligned with any BYOD experience.



Seamless Lync Migration


You wonder why companies like AVST you haven't heard much about are emerging as a provider of PBX-Lync migration. Customers really don't want to worry about "finger-pointing" when they are dealing with hack attacks and other critical business problems. Avst writes "Whether Lync is the right choice to replace your PBX or co-exist in a branch office with your existing PBX(s), there is a simple, cost-effective solution. CX-E bridges the gap between Lync and existing telephony systems from AvayaŽ, CiscoŽ, MitelŽ - you name it. AVST's CX-E offers 400+ telephony integrations - from traditional TDM to IP - that enable CX-E to work with Lync and any other call control (PBX) solution. Once implemented, CX-E supports a range of Lync integrations, from simple click-to-call functionality with your existing phone system, to a full integration with Lync Enterprise Voice. CX-E is a single, centralized communications platform that integrates with the multi-vendor call control environment you have today or will have in the future."



Bottom-line - I selected AVST though not sure how many customers they have as they are seeking to go beyond just the PBX migration but also deal with tough business issues like compliance and user adoption.



One Last Look Serious Lync Apps


One of the many criticisms of Lync is the lack of full list of PBX features. I am still waiting for a hospitality (hotel/model) suite. However, Bressner is pitching their solution as the "the only software suite with full range of a pure client solution, a pure server solution or a powerful combined client / server solution.

- Includes a variety of productivity features in combination with Lync and/or Lync phones from a single source

- Central administration of Busy on Busy, Call Forwarding, Simulring, Presence status, Delegates

and Team Members through a GUI application or PowerShell

- FonComfort Professional offers customization of the Additional Functions and productivity-enhancing features

such as fast transfer, call pickup and hot keys

- QuickLink console for managers/admins and teams with enhanced call display and to change settings for others

- QuickLink's 1-click action principle is supported on many of the functions

- Optional server modules for many other functions, such as

- FonComfort PBX Presence to synchronize the PBX phone status via CTI

- Dynamic Routing and Announcement modules enables many new call flows."


Bottom-line - Bressner is getting close to a "one-stop" Lync app solution. Let's hope that can provide the same "full range" of customer/channel delivery to back up this cool tech.



One Last Look Mass Alert App - Crisis Management Tool


Syn-Apps' SA-Announce is an enhanced paging and mass notification solution that seamlessly integrates with Cisco, Avaya, ShoreTel or SIP-based phone systems, providing audio, text and graphic notifications across an organization. SA-Announce delivers real-time, pre-recorded or scheduled announcements to streamline critical situation communication and many operational processes.

SA-Announce integrates with several 3rd party services including NOAA and AMBER Alerts, giving users the ability to deliver localized weather and AMBER alerts to numerous endpoints, including phones, mobile devices, desktops, PA systems, IP speakers and more. By leveraging the Syn-Apps patented Paging Relay (a small POE network appliance), even non-multicast enabled wide-area networks can provide notifications to all remote sites using one centralized SA-Announce server. Streaming models include Unicast, Server Sourced Multicast and Phone Sourced Multicast.



Real-Time and Scheduled Alerts

With SA-Announce, you can dispatch both real-time and scheduled announcements - including emergency alerts and live audio notifications - with unprecedented ease and effectiveness by seamlessly integrating to virtually any system or endpoint:


- Cisco IP Phone Integration

­- Cisco Jabber and Google Hangout IM Clients

­- Atlas and Cyberdata IP Speakers

­- iOS & Android mobile devices

­- Windows and Mac Desktops

­- E-mail

­- Legacy PA Systems

- Syn-Apps Paging Relay

­- Analog Devices

­- Beacons and Strobe

Bottom-line - With all the various kinds of emergencies and even planned attacks having an emergency notification system goes from need-to-have to must-have in your staff/student communications system. Moreover, with BYOD and so many other devices, one solution is not going to be the only one way your provide alerts. In addition integration alerts and text groups with your Facebook/Twitter account, ensuring effective communication as well as Instagram, Linkedin, and others are also important. I also like the fact they have Weather Alerts with the National Weather Service to deliver localized weather alerts (Warnings, Watches, and Advisories) to IP phones or desktops.



One Last Look Infonetics released its latest market stats on SBCs. AudioCodes and Sonus rise and Oracle dives but you decide for yourself what it means.




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- Subscription Service - Offer complete or partial access to your video collection for a set recurring monthly fee. (Coming soon...)


Producers - Create your own channel

Your brand, your videos, your customers. Create a branded members area where your customers become your community.

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One Last Look Lync Gets Zen

From out of left field but not a new player Zenoss jumps into the Lync network management field. There new Microsoft Lync ZenPack provides capabilities that are common across many of our commercial ZenPacks, including:

- Discovery and Modeling: Automatically identifies Lync sites, nodes (computers) and services running on those nodes, along with their relationships to other infrastructure resources


- Performance Monitoring: Monitors all the metrics that help you understand the health and performance state of your Lync environment, such as average holding time for incoming messages, average message processing time, number of active conferences, number of users, total failed calls, current parked calls, media connectivity failure, and authentication failures.

- Event Management: Issues alerts if any of the above performance metrics exceed defined thresholds and provides the ability to trigger automated remediation for defined scenarios

- Service Impact: Models the relationship between the service and underlying infrastructure components to provide service-centric views into availability and performance risk, along with automated root cause analysis for service issues

Zenoss for Lync is free to all their existing platform customers.


Bottom-line - Net management is an amazing complex concept and when you think about it Lync is just another toy you need to monitor. Adding Lync give them another tool to use in their toolbox.



One Last Look Reality Customer Check - Lync - Yammer - Mirrored Exchange and more


Always love a customer case study as they tell the real story of how a product is used and not often how the vendor built it. A few months ago ITOCHU began using the Lync, Yammer internal SNS application and SharePoint Online internal and external information sharing and management application. Starting now they began using Microsoft Exchange Server and Microsoft Exchange Online mailer and scheduler. Some 6,000 IDs have been issued to ITOCHU's workforce to date.

Exchange Server and Exchange Online, both of which require high security and flexibility, will be available principally from a private cloud created with NTT Com's Enterprise Cloud, as well as from a public cloud using Office 365 as backup, helping to realize an extra convenient and robust communications environment. Mail is mirrored to Office 365 in real time, which would enable ITOCHU to use this backup data for business continuity in the event of a disaster.


ITOCHU, which emphasizes the individual potential of each employee, has been a forerunner in creating advanced work environments for frontline employees, ultimately for improved efficiency. Using next-generation ICT infrastructure designed and constructed by NTT Com, ITOCHU employees are now working in extra-efficient office environments worldwide, regardless of location or type of device. Going forward, ITOCHU expects to achieve greater worldwide competitiveness as a result of deploying its NTT Com-provided global cloud environment.

Bottom-line - Mirrored email is not just a great DR strategy but probably a must-have for regulatory compliance (though in this case they are not a US corp).



Lync Apps and Twitter Accounts

Here is a start at compiling a list of all the Lync app providers and their Twitter accounts. If you are keen on Lync please follow them and @techtionary to get into the social media game. If you are not listed or have additional Twitter accounts please email us.

Note: Some companies also provide Professional Services and applications may support other PBX systems


Twitter Name


CA Technologies





















Modality Systems















Enabling Technologies















ACS Lync
























CTI Group









Ferrari Electronic










































Bridge Communications









Dolphin Norway
























Calero Software




CVT (Australia)


Note: This is a new section, so many yet to be added.


Don't be shy if you have any comments or want to do your own OPED, please send them to cross@gocross.com



Why A TECH Twitter Scoreboard

https://origin.ih.constantcontact.com/fs179/1102578441475/img/2866.jpgWith ~135,00+ new users a day signing up for Twitter and 271 million monthly active users with 500 million Twitter posts are sent per day and 78% of Twitter active users are on mobile, Twitter is "the" means for nearly all aspects of your business including human resources. If you are still not convinced of the importance of Twitter for your business click one image for article on Top-10 reasons for using Twitter for your business.

If you still doubt the power of Twitter here are some recent news headlines regarding Twitter and social media.

- An IBM sales study indicates that 75% of B2B buyers are likely to use social media as part of their purchasing decision.

- Via Linkedin - "By 2015 50% of buyer-seller-support interaction will happen through social media by 2020 it will be 85%."

- Via @NPR radio "AC Nielsen reports that 87% of Twitter users surveyed make #buying decisions based on #Twitter posts and followers.

In today's business world, you are measured by many factors including the number of Twitter followers you have. In fact many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing "due diligence" on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.

https://origin.ih.constantcontact.com/fs179/1102578441475/img/2822.jpgTECH Twitter Scoreboard
Here comes a new tool. The Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can't force people to Follow you and according to an increasing number of sources - customers visit your Twitter before they go to your website. Gaining "meaningful followers" is a voluntary one, it is a good measure of "good will" you have in the marketplace you serve.

Categories for Companies & CEOs Listed

Master Agencies/VARs | Distributors | Dealers | Professional & Managed Services | Outsourcing | Telephone Companies | Internet Service Providers | Carriers | Transit | Peering | Wholesale | Co-Location | Cable | Broadband | Data Centers | Cloud | Hosting | PBX/IP/SBC, Cloud/Hosted Communications | VoIP/SIP Trunking | Cloud APIs Apps | Saas-Paas | Contact Center Solutions | SDN-Software Defined Networks & NFV-Network Functions Virtualization - Bandwidth Management | Phones and Special Devices | Security | Specialty | Management | Billing | Call Accounting | Microsoft Lync Apps | WebRTC | OSS | TEM | Payment Processing | Chat-Pic Apps | Collaboration | MDM-Mobile Device Management

Bottom-line - Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.



Gartner: Cisco v. Lync

I attended a great webinar by Gartner - click on image for all the slides. While I don't think their "quadrants" have any real value as they are just too vague. However, here are a few slides that are of great value in your UC evaluation. Dan O'Connell was the presenter and please note that the presentation was really about cloud UC, however, from all my own research I agree with him that Lync is still a DIY project but users love its features and Cisco is a solid PBX platform but users hate Jabber.




Don't be shy if you have any comments or want to do your own OPED, please send them to cross@gocross.com




Today, Lyncosphere - "Lync Visualized" is released.

Click on image for Lyncosphere (uses Flash)

After a lot of beta testing and feedback this new microsite that is designed for indepth explanations and explorations of Lync by providers of Lync solutions and applications.

Here are some view comments:

"Lyncosphere is an innovative way to help sales, channel and end users "see" how Lync works. This really helps me engage with customers faster and get solutions understood by all the decision-makers."

- Matt Jolly - Senior Support Engineer Vology.com

"Lyncosphere visualizes how Lync works and helps you understand which 3rd party Lync solutions are available to provide additional functionality to your Lync environment."

- Rui Maximo - CEO Lync-Solutions.com

"This is a very good - well done indeed, it would be of great use to both channel partners and end users evaluating Lync."

- Douglas GreenPublisher, TelecomReseller/Usernews Publications - The World's Leading News Source for Unified Communications, Collaboration and Cloud www.telecomreseller.com



#NotOneMore - IM Voice - Broadcast Alerts - Personal Alarms - Group Chat



As the need to protect staff, students, customers, visitors and others increases, there is a corresponding need for mobile apps to add some level of notification and emergency communication. iPeerSafe is a personal and peer safety and social networking alert and chatting app allowing users to add text, images and audio recordings for iPhone, iPad or iTouch.

Key features:

- Personal Panic Alarm with posting text, images, color-coding priorities and audio recordings to Facebook, Twitter, email and emergency calling

- Broadcast Alert with text, images, audio recordings and color-coded highlights to all users in same school

- Class Assignment feature for class work projects and collaboration as well as teacher-student chatting

- School/college peer, group, parent and global chatting

https://origin.ih.constantcontact.com/fs179/1102578441475/img/2696.png- Journal-Diary - private and shareable notepads on Twitter, Facebook, Linkedin, Instagram and Email as well as doodlepad graphics tool

- Weather from local area

- Calendar with more than 70 icons to indicate type of meeting and reminders

Please visit http://ipeersafe.com/ for tips, applications and ideas.

Bottom-line - I have completed a brief exploration of findings in research in more than 30 citations regarding both real and online safety dealing with other persons of potentially harmful and deadly threats including bullying and cyberbullying.


Click here for Top-10 Tips for Personal & Peer Safety in School, Business, Campus and Public Settings.




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https://origin.ih.constantcontact.com/fs179/1102578441475/img/2477.jpgSecurity Issue - Restricting Remote Access to Only Corporate-Issued Computers


Corporate security policies require employees to use only corporate-issued computers to connect to the corporate network. Personal devices aren't permitted to connect to internal resources. How can I enforce security policies for users connecting to Lync Server from a sanctioned computer?


By configuring the Security Edge Filter and Security Web Filter to block NTLM authentication requests as well as restricting authentication requests from only authorized Active Directory domains, the Security Filters prevent users from connecting to Lync Server from a non-corporate issued computer at the network perimeter.


Lync Server when published to the Internet are susceptible to many types of attacks. Without a solution such as the Security Edge Filter and Security Web Filter, user accounts can easily be locked out in Active Directory Domain Services, passwords can be brute-forced, internal Lync Server resources can be consumed unnecessarily by DDoS attacks, Lync meeting attendees can be hacked by cross-site scripting (XSS) attacks, and many more attacks (SOAP, XML, etc) as shown in the following figure.


With the Security Edge Filter and Security Web Filters, attacks can be blocked at the network perimeter as illustrated in the following diagram.




Top-10 Tips for #Hast Tags

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Lync is a Trademark of Microsoft. Unified Communications Apps & Cloud Communications Forum is an independent forum.

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